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From Promise through Post-Sales: Is Your Customer Experience Aligned?
As product and service availability, as well as price, begin to fade as competitive differentiators, customer service and engagement have quickly risen to take their place. Early customer-centric leaders such as Amazon and Zappos paved the way for the Age of the Customer, creating a top-down, across-the-board focus on customer service and engagement that propelled their success. But what these brands have made look easy is actually very challenging to accomplish.
A recent study by Bain & Company confirms that while 80% of companies believe they are delivering a superior experience to their customers, only 8% of customers agree.
Brand Promise: Talking the Talk
Talking the talk is easy. Most any brand or organization can create a customer-centric brand promise. Walking the walk, and creating a customer-centric road that everyone in the company helps to build, travels on and maintains at every turn is where most companies lose their way.
Product, Purchase, Post-Sales: Walking the Walk
While the brand promise prominently stands as the customer’s initial directional road sign, it’s the product, purchase experience and post-sales service that often lead customers in a different or wrong direction. Even if the road spanning the first three Ps (promise, product and purchase experience) is well-developed, if your brand or organization loses customers on the last P (post-sales experience – which many brands do), all the effort you’ve put into the previous three touch points has been all for naught – and the belief in your brand promise is lost.
In a recent 2014 State of Multichannel Customer Service Survey commissioned by Parature, 65% of 1,000 consumers surveyed said they’ve cut ties with a brand over a single poor customer service experience.
Creating a Satisfying Start-to-Finish Customer ExperienceIn an upcoming September 25th webinar, analyst Michael Krigsman will discuss why companies need to become customer-focused, showing the weighting of promise, product, purchase and post-sales service when it comes to customer engagement, satisfaction and long-term brand loyalty.
Senior Director Bill Patterson of Parature will join in to explore how the four Ps (promise, product, purchase and post-sales experience) come together and where customer service comes in. Bill will also provide examples of well-known brands that are currently using productive, proactive post-sales service to amplify the brand promise, along with product and purchase success.
Quark Software Vice-President of IT and Customer Support, Mark Lawler, will also join the conversation to share how Quark is building its brand around and has doubled its Net Promoter Score through a strong investment in customer service and engagement.
Whether you’re representing a commercial brand, government agency, or growing public-facing organization, register for this free webinar to find out where your organization currently stands in start-to-finish customer engagement and where all brands and organizations should be heading.
Dynamics CRM 2013 & CRM 2013 SP1 Version Numbers
How do we tell what version of the platform we are on?
So what are the version numbers for Dynamics CRM 2013 and Dynamics CRM 2013 SP1?
Cumulative Update / Rollup | Version | Released |
Update Rollup 1 | 6.1.xx.xxxx | TBA |
Cumulative Update / Rollup | Version | Released |
6.00.01.0061 | December 2013 | |
6.00.02.0051 | April 2014 | |
6.00.03.0106 | July 2014 |
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Have you ever wondered who your CRM Online administrator is and who gets service notification emails?
This is one area that we know can be confusing to our customers. There have been a few posts recently related to these topics and we are cross posting them here for your convenience. We hope you find them useful.
- Identifying Your Microsoft Dynamics CRM Online Administrator(s)
- Managing Email notifications in Microsoft Dynamics CRM Online
- Create your Mailbox rule (to set up email notification redirects for your team)
Sincerely,
The Dynamics Service Engineering Customer and Partner Experience Team
Scheduling Recurring Workflows for a Nightly Processing Service
Customize and Personalize Office 365 Portal
Dynamics CRM 2013 Fashion and Luxury Addon
Hi,
BIDS Development Environment for SQL Server 2012
Field Level Security in Microsoft Dynamics CRM 2015 Autumn '14
Business Process in Microsoft Dynamics CRM 2015 Autumn '14
Upgrading from Microsoft Dynamics CRM 2013 to 2015 Autumn '14
Upgrading from Microsoft Dynamics CRM 2013 to 2015
Field Level Security in Microsoft Dynamics CRM 2015
Business Process in Microsoft Dynamics CRM 2015
Business Rule Updates in Dynamics CRM 2015
Dynamics Podcast Talks Summit 2014 with Andy Hafer
Bob McAdam & Todd McDaniel have been talking all things Microsoft Dynamics at www.dynamicspodcast.com since late May, publishing their 10th episode on Friday October 3rd. In this particular episode, they tackled our very own Andy Hafer, CEO at Dynamic Communities, to discuss this month's big User Group Summit events in St. Louis, how Dynamic Communities began, and a whole lot more. It’s a lively interview that covers a variety of areas across the user community.
Since its unique debut, ‘Dynamics Podcast’ has spoken to key resources from across the Microsoft Dynamics space from well-known contributors such as Fastpath, Avalara, Data Masons Software, and Sologlobe. Additionally, Bob & Todd discuss the news and events within the Dynamics space, providing their insights and opinions along the way.
Please be sure to download the latest ‘Dynamics Podcast’ today or subscribe via RSS or iTunes right from their home page. You’ll want to hear all that Andy has to say in this enjoyable interview before arriving in St. Louis, where an incredible set of events awaits you!
Business Rule Updates in Dynamics CRM 2015 – Part II
Dynamics CRM lookup fields fail with Chrome 38
Chrome 38 has recently been released and is available as an update for your Chrome browser. We have identified an issue with this version preventing lookups to resolve or save correctly in Microsoft Dynamics CRM forms. This occurs on CRM 2011 and 2013.
A Knowledge Base Article has been created with additional information:
http://support2.microsoft.com/kb/3008160