Recently, we've come to realize that Dynamics CRM is not just one part of our business ecosystem - it's actually the heart of it. Increasingly, we are not just using CRM to manage leads, and opportunities, we're incorporating it into other aspects of business as well, such as support, maintenance contracts, customer care and web portals.
At first it was a challenge. How could we take this seemingly static entity, that only some of our users (at the beginning just the sales team) had access to, and make it relevant beyond the boundaries of that team to our support and professional services people?
We found that what was lacking first and foremost, was the ability to create workflows that interacted with other parts of our organization. That's when we came up with a new product - PNMsoft SCE. It's a unique solution for Dynamics CRM which enables the creation and management of complex visual workflows that can integrate and interact with other systems.
PNMsoft SCE enabled us to create those advanced workflows for Dynamics CRM which extend it beyond traditional boundaries to a greater user base.
And that seems to be the key to expanding CRM within an organization - meaningful workflows that reflect actual business processes, and the ability to expose CRM data and processes outside of itself - on other web portals, integrated with ERP and SharePoint, on mobile devices. In a nutshell - if you can't bring the users to CRM, then bring CRM to the users!
On Nov. 12 we'll be conducting a open webinar to demonstrate how organizations can transcend business boundaries by connecting Dynamics CRM to workflows, users and devices. At the core of our solution is the BPM software solution which is built into Dynamics CRM - PNMsoft SCE. We'll show how BPM and CRM together can effect a guided transformation of your business.
We'll also demonstrate unification of SharePoint and Dynamics CRM, workflows that are exposed on external web sites and mobile devices, and connection with ERP systems.
You're invited to share your challenges in making CRM the heart of your business ecosystem - so come with your success (and not-so-success) stories and don't be afraid of the mic!
We look forward to seeing you there. You can register today at: https://www3.gotomeeting.com/register/777153574
See you there!
Eli Stutz
Head of Knowledge and Collaboration
PNMsoft
Get a demo of PNMsoft SCE on the Dynamics Marketplace