As business owners, we like to think that we know our customers inside and out. But even the hours upon hours spent analyzing behavior and purchasing patterns can leave some discrepancies between what we really know and what we think we know. People are complex, and predicting future behaviors can be hard to do when our consumer base becomes larger and even more complex. That being said, Microsoft Dynamics CRM 2016 knows this, and is here to make any business's life easier by harnessing the power of Azure Machine Learning to help your business run more effectively.
To sum it up simply, every time you are instantly recommended a pairing that seems to just know your personality and preferences, that's Azure Machine Learning. Essentially, Azure takes existing data from your online activity and transforms this into predictive models to forecast your future. Azure is where predictive analysis, cloud resources, data science and your data all join into one.
But how does this relate to CRM and my Business?
By pairing these two powerhouses into one, users have the ability to predict future behavior and trends all while making your CRM smarter and your new go to for customer relationship management. Azure takes predictive analysis for CRM to the next level. Imagine being able to predict the actions of someone you've yet to meet by analyzing past behavior patterns, or making recommendations based on previous purchases? The possibilities are endless with this new partnership.
This is just one of the many innovative new features that Microsoft Dynamics CRM 2016 has released. For more information on Microsoft Dynamics CRM and how to implement these exciting new capabilities into your business, contact Logan Consulting, your Chicago based CRM partner.
by Logan Consulting
The post Azure and Microsoft Dynamics CRM: The Sales Partners You Need appeared first on CRM Software Blog.